If you’ve been keeping an eye on the property market recently, one thing you will have noticed is just how busy it is. With lockdown easing, and many wanting or needing a fresh start, people have been looking for a new house to make their home. Buyers are abundant, but houses for sale are not. This makes it a fantastic time to sell your home, but to make the most of this seller’s market you need to do it right. Which is why, more than ever, it is essential to choose the right estate agent when selling your home in Cheadle – and this of course does not necessarily mean the cheapest one! Let us explain.
Quick off the mark
The optimum time for your home to find a buyer is in the first few weeks of it being marketed. It is true that many properties in Cheadle are selling within days, and this is because we have got all the ducks in a row. Speed is essential but this cannot be at the expense of quality or exposure – quality in marketing and quality in service. Exposure to the widest possible audience. Even when we are undertaking a valuation of your home, at Maurice Kilbride we are already putting plans in place should you decide to choose us to sell your property. From marketing strategy to potential buyers, we don’t want to miss a minute where your home could be in front of the eyes of those who may want to buy it.
Your property is of course special to you, but as an estate agent, we are looking for what makes it special to potential buyers. It’s our job to present that in the best way possible, so that any buyer looking at your property’s marketing won’t be able to resist finding out more. Every piece of marketing we do has to show your home off at its best, which is why we invest in professional photography, videography, social media marketing and innovative software. Even our brochures are written to appeal to the emotional touch points that will resonate with a prospective buyer. We want your home to be that needle in a haystack that every buyer wants to find.
Even though there aren’t as many properties as buyers, doesn’t mean we lessen our energies on this front – in fact, in many ways we have increased them. We would rather be inundated with qualified potential buyers who completely fall in love with your home due to the marketing and your presentation, than a handful who may possibly be interested as the marketing hasn’t captured their imagination. This can be the differentiator when it comes to the price we can achieve and therefore put more money in your pocket at the end of the transaction.
Keeping in touch
As soon as your property hits the property portals such as Rightmove and Zoopla, as well as our own website and database of applicants, we expect a high level of interest in your property. Yet this is not when we begin looking for buyers for your home. There are many buyers in Cheadle who understand the importance of keeping in touch with us as well as registering, just in case that dream home falls into our hands and they can get a first look, as we often market new properties on our own website and social channels, such as Facebook in advance of the Portals.
These dedicated and qualified buyers are rewarded for their diligence by knowing about a house that meets their criteria before it comes onto the mass market and being one of the first through the door before it is even seen online. We never ignore our dedicated buyers, because we know that when they find that perfect home, they won’t hesitate in making sure that it become theirs. This is evidenced by the fact that 9 out of 10 sales we agree, go through to completion first time, whilst the national average is 33% of sales fall through!
“You have an offer” – these are the words that any seller loves to hear, especially when the offer is a very competitive one. But putting the offer to you is never all that we do at Maurice Kilbride because we believe that negotiation matters and is essential to any sale. We recognise that negotiation is an art and a skill that has to be learned, nurtured and strengthened through continuous training and experience. An offer should always be a starting point from which, through liaising with both parties, you come to an agreement. We always work incredibly hard to ensure that the offer put to you is as close to asking price as possible – and in the current market, with the unique marketing strategy we employ on many occasions, we are regularly achieving in excess of the asking price for our seller clients.
Because we care
Selling a property isn’t just about the bricks and mortar, it is about people and the relationships we build with our clients. This is what makes our job so rewarding. We don’t just value your property, we want to know about you, your life there and what it is about your home that you believe makes it so special. Understanding your personal situation and motivation for moving also helps us enormously, not only in finding the right buyer but in understanding how we can best support and guide you through all aspects of your move. It’s about knowing the right questions to ask and listening to the answers, because you’re not the only one who cares about the sale of your home, we do too.
In any market, it is essential to have the right estate agent by your side, if you want to achieve the best possible price but also have a smoother selling experience. This market is hectic and so things can easily be missed and overlooked; when this happens, mistakes can be made, chains can struggle and sales fall apart. No one wants to have a sale fall through, especially if you’re trying to complete before the stamp duty holiday expires and with our experienced team managing every aspect of the transaction and chain until you have handed us the keys to your old property and collected the keys for your new home.
Don’t take a chance when selling your home, remember cheap fee agents have no incentive to achieve the best price or see the sale through, especially if you have paid upfront! So, if you are considering a move now or in the near future please give Joe, Patrick or Maurice a call today on 0161 428 3663, we would be happy to discuss our marketing strategies and hopefully arrange a free no obligation valuation for you.
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